Having her family narrowly escape injury in a drunk driving collision has led a Lethbridge teen's art to chaperone a million bottles of booze.
A few years ago, an impaired driver rounded a corner and smacked into a vehicle occupied by members of Kimberlie Crowe's family at a Lethbridge intersection.
"Luckily they weren't injured but it has had an impact on me," said Crowe, a Grade 11 student at Lethbridge Collegiate Institute.
Crowe nudged out 306 other contestants from 280 high schools in a contest to design impaired driving awareness art that will adorn 1 million paper bags for use at liquor stores throughout Alberta.
Her design depicts two car wrecks with a pair of glasses pouring red wine over them, leaving a puddle that doubles as blood with the motto "don't mix cheers and gears."
"Hopefully, it'll prevent people from getting into their car after consuming alcohol," said Crowe.
"It's always a bad choice."
The campaign, sponsored by the group Students Against Drinking and Driving and the Alberta Gaming and Liquor Commission, comes just ahead of grad season when many youths celebrate the end of school with alcohol.
Crowe said she can't say if many of her peers drive impaired, "but I know there's a lot of drinking."
The bag campaign is aimed at drinkers and motorists of all ages, said the teen, who won $500 in gift cards for her efforts.
Drunk driving incidents in Alberta fell 9% in 2015 from 2014 but the province still had the second-highest rate in Canada with 314 events per 100,000 population.
Saskatchewan had the worst percentage with 575 per 100,000 people.